Date: 25 June 2016
Ecovis were revamping their intranet and asked their employees to come up with its new name. The chosen name, Elvis, was fun and informal - it therefore needed a playful logo to go along with it but that still reflected the Ecovis brand.
I used elements of the Ecovis logo to recreate an icon, literally. The quiff, collar and glasses make Elvis immediately recognisable and incorporating the company logo gives Ecovis and its employees a greater sense of ownership.