Client: Moreno Osteopathy
Date: 24 March 2018
For a new business its important that you start off on the right foot, creating the right energy and attracting the clients that you want to work with. Moreno Osteopathy was starting from scratch with its branding and wanted to set the right tone from the outset.
I worked with them to create their branding. As a company providing medical treatment it wanted to appear clinical but still approachable and hint at osteopathy without stating it outright. Hence the chosen colour palette and the vertebra in the logo created from the 'O'.